Hello and welcome back to another blog, my friends! Good to see you!
Today, we are going to be talking all about our net worth. That's right, contrary to what we may have been told before, we have a net worth as well!
Hashtag, almost famous. Am I right? That was one of the worst jokes I have made in a while. Don't judge me on it, okay?
Anyways, before I start getting sidetracked here, let's get back on track and back onto our topic of the day, which is “how much is my Twitter worth?”
Wouldn't we all like to find out? Let's get right into it because I think a lot of you will be surprised at what I am about to tell you… Shall we?
Okay, So How Much is My Twitter Worth?
Get ready to have your mind blown. Take a seat, grab a glass of water, and buckle up because you are about to be shook.
Every single hashtag or account on the Twitter platform has an economic value. Yes, you read that right. Every single hashtag and profile on Twitter can be translated into money, and it can actually be calculated.
Now, before you go grab your calculator and call up your accountant, let’s break this down a little more. When you tweet about something such as ‘#sogood just got this new Boba drink from @bobaboba,' you are basically promoting a brand to your audience.
However, are you getting paid for your advertisements? I'm going to take a wild guess and say probably not. A lot of us aren't.
Now let’s theoretically assume that you have a decent follower count. You are actually getting paid for your promotional tweets and the hashtag trends that you start. Do you know how much you should be charging? Again, you probably don't.
However, with some simple calculations, you can actually figure this out. And by some lucky chance, you have been blessed with Twitter fame; this will really help you out because brands are probably already looking to partner with you to promote their products and services.
Therefore, for all my social media influencers out there, it's time to pay attention. Doing these simple calculations can save you the trouble and possibility of getting underpaid on any future jobs you may get that involve twitter promotions.
What Factors Determine Your Twitter Worth?
Contrary to popular belief, there are actually a couple factors that go into determining your Twitter worth. Let's go through each one of them so you can get a bit more of a better understanding of this:
1. The Number of Followers You Have
This, of course, is one of the more obvious factors that play a role in your overall Twitter Worth.
When you send out a tweet, the more visibility and engagement you get on your tweets are directly linked to the number of followers. Therefore, the more followers you have, the more visibility and authority your tweets will have.
2. Is Your Account Verified or Not?
This again is another obvious factor that can have a direct effect on your overall Twitter worth. Having a verified icon on your Twitter account means you are part of the cool kid's club, to put it lightly.
If you have a verified account, that means you have some influence in the world regardless of its niche. And it is a direct suggestion to other people that you have authority in your niche.
Therefore, you will obviously be worth more money if you have a verified account versus a non-verified account.
3. The Average Impressions Your Tweets Get
This is another essential factor in determining your Twitter worth. It is one thing to have followers; it is another to have followers that interact with your tweets.
Therefore, brands will look at how much engagement you are getting on average per tweet that you publish.
This includes how many people see the tweet, how many people like it, retweet it, and even respond to it. The more engagement you get on your tweets, the more value you offer to a potential brand that wants to work with you.
4. Your Hashtag Authority
Hashtag authority is also as important as other elements we have mentioned this far. Brands will want to know what authority you have over starting new hashtag campaigns.
Simply put, they will want to see if you have enough influence online to start hashtag trends that will be used by Twitter users around the globe. The more trends you can begin, the more exposure for the brand, and more value in your profile.
What Programs Can I Use to Calculate My Twitter Worth?
Now that we understand the essential elements that go into determining your Twitter worth let's look at some online platforms that you can use to determine how much value your profile brings to the table!
The first website that you can use to calculate your Twitter worth is called Webfluential. The site itself is super easy to use. All you have to do is type in your Twitter handle, and the site will run a full diagnostic test on your profile.
Once this is done, they will prove to you how much money you could be earning per tweet. The only catch to this website is that you need a minimum of 500 followers for them to calculate your Twitter worth. I already tried this earlier, and I was very upset.
So, make sure you have at least 500 to begin with before calculating your worth. Another cool aspect of this website is that you can connect your social media platforms to this website and become an influencer and take jobs.
Influencer Marketing Hub
Influencer Marketing Hub is also another platform that allows you to calculate your estimated earnings per tweet. It works very similarly to Webfluential.
All you have to do is type in your Twitter handle, and it will calculate your worth by looking at your overall engagement from the last 20 tweets you have on your account.
It will give you an engagement rate, which is also valuable if you are looking to increase engagement and become an influencer on Twitter!
Again, Free Valuator is another online platform that you can use to determine your Twitter worth.
Just enter in your Twitter username as you would for the others and see what you get! I suggest trying all three platforms to see if you get relatively the same price-point.
That will be an excellent way to determine if the information they provided you with is accurate. And gives you something to work on in the future in terms of increasing your engagement!
How To Earn Money through Twitter
After calculating your twitter worth with the platforms above, you have decided that social media influencing is something you want to pursue; here are some tips to help you on your way to fame!
1. Make sure to specialize in a specific niche: This will allow you to hyper-target an audience and post content specific to what they want to see.
2. Engage Your Followers: Just like any other social media platform, it is vital to engage with and communicate with your followers as much as possible.
3. Have a Business Mind-Set: Being a social media influencer means you need to treat it like a business. Simply put, you are your brand.
Therefore, you need to make sure you are carefully constructing your tweets, planning out your content, and promoting yourself online to others.
4. Build up your following: Building up your following is key to how authoritative you will be in your niche. Therefore, you need to post the right content, engage with people as much as possible, and strategically plan your tweets amongst other marketing tools.
5. Be honest with your audience and give them valuable content: People follow you for a reason. Therefore, you need to ensure you are posing valuable content that your audience will engage with the most.
Find what works with your audience and work to put out more creative content that they will enjoy. This gives you a better chance to gain more followers organically on the platform.
As you can see, there is more that goes into calculating your Twitter worth than you might have thought initially!
If you are serious about becoming an influencer on Twitter, or any other social media platform, you must plan and organize your content so you can provide your audience with value.
Remember that it isn't a race to get content in front of your audience as quickly as possible. Take your time and do your research. People nowadays appreciate the quality of quantity.
Therefore, they will more likely enjoy the content you put out that is thoughtful and engaging.
With the right tips and tricks, you can be on your way to being the next big social media influencer in town! That's it for now, my friends! Like always, it has been a slice! Thanks for hanging out with me –I'll catch you on the flip side!