Tag Archives: twitter

Google Plus – Is the Third Time the Charm?

15 Jul

Google+Rumors have been swirling for more than a year about Google’s new social network to rival Facebook or Twitter. No, it wasn’t Orkut (the social network Google bought that is still surprisingly popular in Brazil, Google Wave or even Google Buzz. A couple weeks ago, Google finally unveiled Google+ (or Google Plus – there doesn’t seem to be consensus yet) to a relatively small network of social media and tech industry insiders and influencers. I was lucky enough to get an invitation from a friend before Google turned invites off and I’ve been able to test out Google+ (I’ll refer to it as G+ from here on) for a couple weeks now and I wanted to give my thoughts on the new network.

Google's +1 ButtonFirst things first: The Plus-1 Button

About a month ago, Google unveiled their +1 button in what seemed like an attempt to compete with Facebook’s ubiquitous Like button. I quickly added the +1 button to several blogs I manage so we could start taking advantage of people starting to use the +1 button. Google first launched +1 as a way to ‘bookmark’  search results that you’ve found helpful. For example, if I search for a Chinese restaurant in Indianapolis and one of my favorites comes up in the list, I can +1 it and it will come up at the top of the list next time I search for a Chinese restaurant in town. Pretty helpful stuff. Now, with the release of G+, the +1 becomes even more useful. Before G+ there wasn’t a way to catalog all the things you +1′ed (search results, blog posts, websites, etc.), but within G+, there’s a +1 tab on your profile page so you can go back through everything you’ve +1′ed in the past – making it a better place to store true bookmarks and pages you’d like to return to than simply liking a site/post/etc. through Facebook (since there’s no ultimate catalog of the things you’ve liked outside of Facebook.com).

Circles 

Google Plus: Circles

Circles are the foundation that G+ was built upon. While you can add friends to different lists within Facebook, it’s a feature that was added to Facebook after many people joined, so there isn’t a great adoption rate for the lists feature within Facebook.

G+: Add to Circle

Instead of friending people like you do on Facebook or just following them like on Twitter, you add people to your circles in G+. Unlike Facebook, you can add people to your circles without them having to add you back, but unlike Twitter, by clicking on the Incoming portion of your stream (which I’ll get to later) you can see the posts of people who have added you to their circles that aren’t yet a part of your own circles.

In addition to a simple drag and drop feature for adding people to different groups, Google also has a suggested users section to the right of your stream where you can hover over Add to Circles and easily add people to your circles.

You can also easily view content from and share content with specific circles very easily with G+. Say you want to share some photos with just people in your Family circle, it’s simple to do. If you want to share a link to an article with friends from work or share a photo with friends from college, you can do that as well.

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Subscribers, Fans and Followers: Mobile Dependence Day

29 Jun

ExactTarget - Subscribers, Fans and Followers ResearchI just got an email today that ExactTarget just released another report in their fantastic Subscribers, Fans and Followers research series. Their ninth report is entitled Mobile Dependence Day and goes into depth about our collective dependence on our smartphones and other mobile devices. (You can see my previous reviews of the SFF research series if you want. I covered report #7 Social Mytbhusting here.) While I was reading the most recent report, I realized that I hadn’t blogged about the previous report: The Social Breakup, so this post consists of reviews of the two most recent reports as part of the Subscribers, Fans and Followers research. If you’re interested in downloading the reports for yourself, check out ET’s Subscribers, Fans and Followers page for the full reports.

Report No. 8: The Social Breakup

The eighth report in the Subscribers, Fans and Followers series focuses on the “social breakup” – how and why consumers “break up” with brands and stop following them via Facebook, Twitter and email. You might be surprised at how much similarity there is across all channels. Here are some of the highlights:

  • Email
    • 67% of subscribers hit the unsubscribe button to end the email relationship rather than just deleting (17%), reporting as spam (8%), ignoring (6%) or setting up a filter to auto-archive the message(2%)
    • Top 3 reasons people unsubscribed from emails:
      • Too many emails from the company
      • Repetitive or boring content over time
      • Email overload – too many emails in general, cleaning out the clutter
  • Facebook
    • When fans no longer want information from a brand they previously “liked”, 43% of them go to the brand’s page and click “unlike, 38% click the “X” in their newsfeed to remove them from the wall and 19% just ignore the posts.
    • Top 3 reasons people “unliked” a brand on Facebook:
      • Too many posts – too much frequency can overwhelm users walls
      • Repetitive or boring content over time
      • They only “liked” the brand because of a promotion, discount or deal offered to fans, and “unliked” once they got what they wanted.
  • Twitter
    • Nearly half of consumers who created a Twitter account no longer use it with 52% saying they found Twitter to be pointless, 38% saying it became boring and 23% thinking that Twitter was too chaotic.
    • Top 3 reasons people stopped following a brand on Twitter:
      • Repetitive or boring content over time
      • Tweet stream became overloaded with marketing posts, wanted to clean up
      • Too many posts – too much frequency can overwhelm users tweet streams

Notice the striking similarity between why people unsubscribe, unlike and unfollow brands? While there are different strategies to employ for brand to get the most out of email, Facebook and Twitter, online consumers – across the board – seem to all be saying the same thing when it comes to ending their relationship with a brand’s digital initiatives: don’t talk too much and keep the content interesting.

Report No. 9: Mobile Dependence Day

The ninth report in the Subscribers, Fans and Followers series really focuses on our increasing dependence on our smartphones and other mobile devices. Even within the past year, the share of US consumers with smartphones (as opposed to feature phones) has grown dramatically. Here are some of the high points about what it means for interactive marketers:

  • 89% of US consumers 15+ own a cell phone. 41% of those have smartphones
    • Android: 33%
    • iPhone: 25%
    • Blackberry: 19%
    • Other: 23%
  • Smartphone’s Big 5 (the five most frequently used functions on today’s smartphones):
    • Phone Calls
    • Texting
    • Email
    • Internet
    • Facebook
  • How important is the smartphone to people who own and use one? Here is the percentage of people who would (if forced to choose) rather keep their smartphone than the following items:
    • Game Console: 72%
    • Dishwasher: 46%
    • Laptop: 40%
    • Microwave: 34%
    • Refrigerator: 13%
    • Car: 8%

The rest of the report gives recommendations of ways you can integrate your marketing efforts across all three communications channels and is definitely worth a read.

Have you looked through ExactTarget’s Subscribers, Fans and Followers series? What do you think about their findings?

Qdoba Gets Social Media and Marketing in This Economy

3 May

Qdoba Gets Social Media and Marketing in This Economy

I wrote about Qdoba’s (@QdobaMexGrillclever email marketing a while back, and after some recent positive experiences with Qdoba, I decided I’d blog about them again. First of all, I’m a big fan of Chipotle. There’s even a running joke with my in-laws about how much I love the gourmet burrito chain. That being said, I haven’t been going to Chipotle as often as I used to. Part of it is because the closest Chipotle to my house is 4 miles away and the closest one to me at work is probably 8-9 miles away. Another reason is that because of slow economy, I’m watching what I spend more closely than ever.

Here’s where Qdoba comes in. Not only are there two Qdoba locations within about 2 miles of my house, but Qdoba is constantly sending out coupons through their permission email channels. When they launched their Craft 2 menu item last spring, they sent several emails letting their subscribers know about their Qdoba Craft Your Life microsite, which allowed you to play a short game, and rewarded you with a coupon at the end. The coupon was anything from a free order of chips & queso with the purchase of an entrée to a free entrée with the purchase of a drink.

Last fall, Qdoba  launched a promotion, Food Lovers Fighting Burrito Boredom, which allowed customers to make their own entrée online – which they can spice up however they want – in order to help fight burrito boredom. Just like with the previous promotion, Qdoba allowed users to place once a day per email address and awarded them with a different coupon of varying worth. Though the coupon portion of the promotion is over now, Qdoba has kept the microsite alive to continue to educate their potential customers.

Although the US has started to see economic growth in the past few quarters, high gas prices threaten to dampen some of that growth for this summer. For a fast casual restaurant like Qdoba, they certainly don’t want to dilute their brand’s quality perception by focusing solely on coupons, but by creating innovate campaigns like this, Qdoba is showing that they understand the economy we’re in now and are trying to build up brand loyalty for when the economy rebounds and discounting isn’t as common.

In addition to their promotions, Qdoba is also doing a great job of creating real conversation and interacting with their customers (below is a tweet I sent out that they quickly replied to).

Interview: Douglas Karr of DK New Media

24 Mar

DK New Media logo

Welcome to our series of interviews with local (and sometimes national) leaders in the social media and technology industry that will be featured on Social Mediarology. Today’s interview is with Douglas Karr of  DK New Media, an Indianapolis-based, globally-focused new media agency.

DKNewMedia.com
MarketingTechBlog.com
@DKNewMedia
@DouglasKarr
@MktgTechBlog

 

Douglas Karr – DK New Media

Below is Part 1 of the interview. See Part 2 at the bottom of the post.

Douglas Karr HeadshotAuthor of Corporate Blogging for Dummies, Chief Blogger/Founder of the Marketing Technology Blog and CEO of DK New Media. Douglas and his team specialize in performing due diligence analysis of marketing technology companies for venture capital and investment firms. DK New Media also consults on an ongoing basis with large companies who wish to leverage online strategies to build inbound marketing efforts using search and social media.

Can you tell me a little about yourself and DK New Media?

I’m Douglas Karr, author of Corporate Blogging for Dummies, and I helped start up Compendium (Indianapolis-based corporate blogging company). I’ve been blogging for a long time on the Marketing Technology Blog – I think I’ve been blogging for about six years now – and have a tremendous following on the blog. We get around 40,000 unique visitors a month on the blog and it’s a very centered demographic. The core of the visitors are CMOs and directors of marketing.

DK New Media is the agency that I built up. I had done email work at ExactTarget and blogging work at Compendium  and started doing a lot with SEO and pay-per-click and all of these other vehicles and what we saw was there was a gap in the industry as far as people who understood how to put all the pieces together and conduct what Forrester calls an omni-channel approach to marketing. DK New Media does a lot of “outsourced CMO” work, where we’ll be your CMO-for-hire for companies that may not have many resources. For other companies like ChaCha, we’re a trusted advisor and for folks like Webtrends it’s a hybrid where we do a lot of the work, but they also have some incredible internal marketing minds.

Our job is basically to prove ROI to our clients. So what we do, more than anything else, is inbound marketing – setting up analytics properly, getting a wholesale approach and adding a piece at a time – and then always showing clients their return on investment and how to measure it. I think that’s a differentiator in the industry because a lot of people, social media consultants especially, don’t actually go for the ROI for their clients.

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How To: Track All Your Traffic From Twitter

10 Jan

http://www.flickr.com/photos/sepblog/3542294246/At the most recent breakfast hosted by Indy Social Media, Douglas Karr of DK New Media talked about Analytics and Measurement of the Social Web (check out a UStream of Doug’s presentation here). It was a great presentation and the thing that stuck out to me the most was when Doug mentioned how inaccurate analytics software was when it comes to social referrals.

For the most part, by looking at your analytics software (I’ll use Google Analytics for example, since it’s what I use and it’s free), you can click on the Referring Sites section and see how many visitors came to your website from Facebook, Flickr, Foursquare and other social sites, but the real fly in the ointment is Twitter. You’ll see Twitter.com in your Referring Sites section, but it’s likely that you’re getting more visits from Twitter than just the ones you see.

The visits you see from Twitter.com are just that – they’re only visits made by people clicking on your link while looking at their Twitter accounts on Twitter.com. In fact, Mashable just reported that Twitter just announced that 40% of all tweets come from mobile devices – an astounding number. This only underscores the importance of making sure you can track all Twitter traffic accurately. Currently, you won’t see mobile or desktop applications like TweetDeck, HootSuite or Seesmic show up in your analytics data. So, there’s a large group of visitors that you may not be properly attributing to Twitter.

If you’re using Google Analytics to track your web stats, it’s actually pretty easy to begin capturing all of your referrals from Twitter. We’ll be using Google Analytics Campaign tracking codes to do this. The first thing to understand is what Google’s campaign parameters are and how to add them to your links. Below are the basic Campaign tracking parameters that we’ll use.

  • utm_campaign: Your campaign name
  • utm_source: The source for the link (HootSuite, TweetDeck, TwitterFeed, Email Newsletter)
  • utm_medium: Identify your medium (email, search, social media, twitter, facebook, etc.)

For example, if I wanted to point people to the Interviews section of Social Mediarology, I would post this link on Twitter from TweetDeck: http://socialmediarology.com/category/interviews/. But to more accurately track those visitors from Twitter I’ll append the following data to the URL above:

?utm_source=TweetDeck&utm_medium=twitter&utm_campaign=Interview

So the full link would look like this: http://socialmediarology.com/category/interviews/?utm_source=TweetDeck&utm_medium=twitter&utm_campaign=Interviews. Nice long URL, huh? Not to worry, your standard URL shortener will compress all that to a nice small URL to post to Twitter (http://bit.ly/fwzSam).

Now, next time you log into Google Analytics, look under Traffic Sources then Campaigns and you can search for all the campaigns you ran through Twitter and find out how many people clicked through. You can even have one Campaign with different links you post to Twitter, Facebook, Email and other mediums and all you have to change is the utm_medium or utm_source parameters.

The best part is you don’t have to remember how to add all the parameters to your links, just check out Google’s free URL Builder and it will create the URLs for you. In fact, if you use TwitterFeed to push your blog posts through to Twitter or HootSuite to manage your social media presence, you can set up their baked-in URL shorteners to automatically append analytics tracking data.

TwitterFeed:

Log in, and either create a new feed or edit an existing feed. On Step 2, you can add services to push your feeds to, add or edit one of your Twitter services to see the ability to add UTM Tags.

I really like the ease of using TwitterFeed because there are several options they allow and you can push your feed to multiple Twitter and Facebook accounts. The ability to add in custom tracking parameters is a real plus.

HootSuite:

HootSuite is just as easy. When you’re logged in, click in the box where you add a URL to shorten, Then click on the down arrow to the left of the Shrink button. Select Custom URL Parameters and you can fill out either one-time parameters or you can add parameters in as a default. Now these parameters will be added to the end of any link you shorten through HootSuite.

If you selected the Always apply when creating Ow.ly links box, the parameters will be appended to every link you create, so if you’re linking to external websites, they’ll see your tracking code on their site as well, but as long as it’s included on links to your site, that’s what really matters.

Hopefully this brief walk-through helps you to start tracking more of your visits from Twitter. Have you noticed that your referrals from Twitter didn’t look as strong as you expected them to?

Four On Friday: Social Media Recap

15 Oct

Check out these articles to see what you may have missed this week:

1: Facebook Introduces One-Time Passwords Via Text | PC Magazine

Social Mediarology thinks: For as much flak as Facebook has received lately for their lack concern for users’ privacy, this is yet another step in the right direction. Facebook also recently released the ability to log out of other locations remotely and this One-Time Password feature is just another way Facebook really is looking out for their members. If you’ve ever felt nervous about logging into Facebook on a public computer, this is a great way to check in on Facebook without the worry.

2: Klout Now Measures Your Influence on Facebook | Mashable

Social Mediarology thinks: Klout’s influence score has become one of few widely-recognized and respected Twitter influence scores on the web today. You’ll find Klout’s scores baked into Twitter clients like HootSuite. Klout’s foray into Facebook is interesting because while finding a definitive influence score for Twitter or Facebook is nearly impossible, it seems much more difficult to do so for Facebook, where there are many more variables to take into account that for Twitter.

3: Skype 5.0 Busts Out of Beta, Integrates Facebook Friends | Engadget

Social Mediarology thinks: There have been rumors for a few weeks about the integration of Skype and Facebook and half of the equation is now solved. With the 5.0 release of Skype, Windows users can log into Skype and bring all their Facebook friends with them. Then next step will be Facebook pulling Skype into their own chat application to create Skype-enabled text, audio and video chatting. While many businesses are starting to use Skype more and more, their integration with Facebook will bring more users to Skype.

4: URL Shortener Bit.ly Now Generates QR Codes | Mashable

Social Mediarology thinks: QR codes are gaining popularity with the advent of mobile apps that can easily scan this new style of barcode. Foursquare even allows users to scan a QR code that will check them in to a location. While QR codes are still in their infancy, they are becoming more common and Bit.ly has done themselves a great service by making QR code creation so simple (just append .qr to the end of a Bit.ly URL and they’ll display your QR code. Take a picture of the one above using a QR code scanning app on your mobile phone and it’ll redirect you to SocialMediarology.com.

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