Resume
Jeremy A. Williams
Objective:
Experienced professional seeking to provide strategic vision for social media, web marketing, project management and public relations to promote organizational growth.
Experience
Indiana Office of Tourism Development | Indianapolis, IN
Interactive Marketing Manager | 03.2009 – Present
- Shifted primary duties to web and social media strategy and interactive marketing
- Developed creative interactive marketing solutions to help offset decreased budget
- Managed several social media-centered promotions resulting in increased traffic to website
- Created and managed blog strategy and paid bloggers on the Indiana Insider Blog
- Blog strategy netted more than 100,000 views in 2009, more than 18% of total web traffic
- Managed budget and project timelines with Agency of Record for interactive development projects
- Blogged on the Tourism Tech Corner to help keep industry updated on new interactive trends
- Collaborated with agency of record on search engine marketing/online banner campaigns
- Continued many responsibilities as Interactive Production Manager
Interactive Production Manager | 07.2007 – 02.2009
- Spearheaded and managed social media strategy including blogs, Facebook, Twitter, etc.
- Produced monthly email column/blog to help industry with web/Social Media questions
- Implemented website tracking via Google Analytics to analyze success of web strategy
- Transitioned industry to digital document management system (Indiana Tourism Ad Portal)
- Continued responsibilities as Production Manager
Production Manager | 11.2006 – 06.2007
- Led production schedule for two half-million circulation publications
- Collected and managed advertising materials for publications and co-op opportunities
- Directed Regional Account Executive program, managing regional sales representatives
- Managed accounts payable/receivable for $1.8 million account
- Created AP/AR tracking database resulting in just 0.5% non-collection of payment in 2008
Paste Media Group | Decatur, GA
Consultant | 05.2006 – 11.2007
- Produced quarterly inventory and consignment reports
- Managed interface between Paste and fulfillment warehouse
Marketing Assoc., GM – PasteStore.com & Paste Recommends | 09.2004 – 04.2006
- Helped create marketing strategy from ground up, increasing circulation 581%
- Managed e-commerce arm of Paste Media Group: PasteStore.com
- Supervised inventory and billing for consignment clients
- Produced a retail program of listening stations in the top independent record stores
- Secured key accounts, increasing outlets by 400% and returning profits in two months
Education
Bachelor of Science, Marketing with Computer Systems Concentration
Taylor University, Upland, IN (May 2004)
Skills
- Skilled with social media platforms: Facebook, WordPress, Ning, Flickr, Twitter, Foursquare, etc.
- Skilled with internet marketing utilities: Google Analytics & Adwords, WebTrends, etc.
- Skilled in Microsoft Office Suite: Excel, Word, PowerPoint, etc.
- Working knowledge of HTML and CSS
- Experience with Adobe Photoshop and Illustrator
Honors/Associations
- Developed and led social media efforts that ranked second out of all 50 State tourism offices – Gammet Interactive – July, 2009 | PDF
- Member of Indiana Office of Technology Governance Council: responsible for creating social media and web marketing guidelines for IN.gov and other state agencies.
- Member of Indy Social Media Breakfast: Monthly meetings discussing best practices and the future of social media.
- Member of Indy Hub: Young professionals networking group.
