Resume

Jeremy A. Williams

LinkedIn | pdf

Professional Summary:

Expert in developing and executing cutting-edge digital and social media strategies. Proven track record for producing sustainable results for organizations in multiple industries.

Experience

Social Mediarology | Indianapolis, IN

Owner, Strategist | Oct. 2010 – Present

  • Targeted Manufacturing markets and Education stakeholders through social media programs
    • Success metrics include increasing average monthly visitors to Facebook page by 650%
  • Created and managed content calendar and social media monitoring efforts for clients

Indiana Office of Tourism Development | Indianapolis, IN

Interactive Production Manager II | Mar. 2009 – Present

  • Initiated and implemented social media, web and interactive marketing strategies
  • Developed creative interactive marketing solutions to help offset decreased budget
    • Oversaw digital and social portion of Super 46 Sandwiches promotion in conjunction with Super Bowl XLVI to promote great food in Indiana to Super Bowl visitors and locals. Drove 245,000 visitors to the site and garnered 257,000 votes in month-long promotion.
    • Designed and managed innovative Foursquare campaigns for Indiana Tourism driving awareness and foot traffic to destinations in Indiana and resulting in 76% coupon redemption rate
  • Managed several social media-centered promotions resulting in increased traffic to website
  • Created and managed blog strategy, student and paid bloggers on the Indiana Insider Blog
    • Blog strategy netted nearly 250,000 views in 2011, more than 27% of total web traffic
  • Managed budget and project timelines with Agency of Record for interactive projects
    • Included complete redesign of proprietary CMS (Ad Portal) and consumer website (VisitIndiana.com)
    • Collaborated with agency of record on search engine marketing/online banner campaigns resulting in nearly 200,000 additional pageviews during 5-month campaign

Interactive Production Manager | Jul. 2007 – Feb. 2009

  • Spearheaded and managed social media strategy including blogs, Facebook, Twitter, etc.
  • Produced monthly email column/blog (Tourism Tech Corner) to help industry with web/Social Media questions
  • Implemented website tracking via Google Analytics to analyze success of web strategy
    • Provided monthly recommendations based upon analysis of web statistics
  • Transitioned industry to digital document management system (Indiana Tourism Advertiser Portal)

Production Manager | Nov. 2006 – Jun. 2007

  • Led production schedule for two publications with a circulation of 500,000
  • Managed accounts payable/receivable for $1.8 million account

Paste Media Group | Decatur, GA

Consultant | May 2006 – Nov. 2007

  • Produced quarterly inventory and consignment reports
  • Managed interface between Paste and fulfillment warehouse
  • Created regular email newsletters to reengage past purchasers

Marketing Assoc., GM – PasteStore.com & Paste Recommends | Sept. 2004 – Apr. 2006

  • Helped create marketing strategy from ground up, increasing circulation 581%
  • Managed e-commerce arm of Paste Media Group: PasteStore.com
  • Produced a retail program of listening stations in the top independent record stores
  • Secured key accounts, increasing outlets by 400% and returning profits in two months

Education

Bachelor of Science, Marketing with Computer Systems Concentration
Taylor University, Upland, IN (May 2004)

Skills

  • Skilled with social media and blogging platforms: Facebook, WordPress, Flickr, Twitter, Pinterest, Foodspotting, etc.
  • Skilled with web analytics utilities: Google Analytics & Adwords, WebTrends, ExactTarget, Promoted Twitter, etc.
  • Skilled in Microsoft Office Suite: Excel, Word, PowerPoint, etc.
  • Working knowledge of HTML and CSS
  • Experience in designing several WordPress blogs.

Honors and Associations

  • #20 on list of Top 100 Most Influential Tourism Professionals on Twitter | October 2011 (#21 in July 2011)
  • Developed and led social media efforts that ranked second out of all 50 State tourism offices | July 20o9 (Gammet Interactive | PDF)
  • Vice-Chair of Indiana Office of Technology Governance Council: responsible for creating social media and web marketing guidelines for IN.gov and other state agencies
  • Charter member of ExactTarget 3sixty Live Indianapolis User Group: Monthly meetings discussing the state of interactive marketing in Indianapolis
  • Member of Indy Social Media: Regular meetings discussing best practices and the future of social media
  • ExactTarget CoTweet Certification for Interactive Marketers | May 2011 (PDF)
  • ExactTarget Email Certification for Content Creation | June 2011 (PDF)

Speaking Engagements

References/recommendations available on my LinkedIn profile

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