Resume

Jeremy A. Williams

LinkedIn | pdf

Professional Summary

Expert in developing and executing cutting-edge digital and social media strategies. Proven track record for producing sustainable results for organizations in multiple industries.

Experience

Fusion Alliance | Indianapolis, IN

My job is to help clients achieve their business goals through the development, implementation and refinement of digital and social media strategies.

Digital Strategist & Senior Community Manager at Eli Lilly Clinical Open Innovation | Mar. 2013 – Present

  • Led creative team tasked with developing compelling visual content and infographics for Lilly COI blog
  • Managed team using Agile methodology for iterative development
  • Created content for Lilly COI and Fusion Alliance blogs

Social Mediarology | Indianapolis, IN

Owner, Strategist | Oct. 2010 – Present

  • Developed tourism-industry outreach program for Indianapolis-based video production firm including whitepaper and case study
  • Assisted select clients for assistance with social media programs
    • Success metrics include increasing average monthly visitors to Facebook page by 650%
  • Created and managed content calendar and social media monitoring efforts for clients

Indy Social Media | Indianapolis, IN

Director of Marketing | Jun. 2012 – Present

  • Maintain IndySM.org and develop blogging strategy to position organization as thought leader
  • Coordinate marketing campaigns
  • Monitor and report on marketing performance
  • Coordinate with the founders of Indy Social Media on the overall marketing strategy for the organization
  • Volunteer position with organization that strives to lift Indianapolis onto a national stage in digital communications, providing simple access to education, networking, and hands-on learning for anyone in Indiana who wants to leverage the social web

Indiana Office of Tourism Development | Indianapolis, IN

Interactive Production Manager II | Mar. 2009 – Mar. 2013

  • Initiated and implemented social media, web and interactive marketing strategies including $200,000 worth of online and Twitter advertising
  • Developed creative interactive marketing solutions to help offset decreased budget
    • Oversaw digital and social portion of Super 46 Sandwiches promotion in conjunction with Super Bowl XLVI to promote great food in Indiana to Super Bowl visitors and locals. Drove 245,000 visitors to the site and garnered 257,000 votes in month-long promotion.
    • Designed and managed innovative Foursquare campaigns for Indiana Tourism driving awareness and foot traffic to destinations in Indiana and resulting in 76% coupon redemption rate
  • Managed several social media-centered promotions resulting in increased traffic to website
  • Created and managed blog strategy, student and paid bloggers on the Indiana Insider Blog
    • Blog strategy netted nearly 440,000 views in 2012, more than 34% of total web traffic
    • Blog visits increased by an average of 75% per year in 2010 and 2012
  • Managed budget and project timelines with Agency of Record for interactive projects
    • Included complete redesign of proprietary CMS (Ad Portal) and consumer website (VisitIndiana.com) as well as a mobile site currently in progress
    • Collaborated with agency of record on search engine marketing/online banner campaigns resulting in nearly 200,000 additional pageviews during 5-month campaign
  • Primary liaison between IOTD and agency of record
  • Managed $1.9 million budget for the office including fiscal year open/close
  • Directed regional account executives
  • Continued previous responsibilities

Interactive Production Manager | Jul. 2007 – Feb. 2009

  • Spearheaded and managed social media strategy including blogs, Facebook, Twitter, etc.
  • Produced monthly email column/blog (Tourism Tech Corner) to help industry with web/Social Media questions
  • Implemented website tracking via Google Analytics to analyze success of web strategy
    • Provided monthly recommendations based upon analysis of web statistics
  • Transitioned industry to digital document management system (Indiana Tourism Advertiser Portal)

Production Manager | Nov. 2006 – Jun. 2007

  • Led production schedule for two publications with a circulation of 500,000
  • Managed accounts payable/receivable for $1.8 million account

Paste Media Group | Decatur, GA

Consultant | May 2006 – Nov. 2007

  • Produced quarterly inventory and consignment reports
  • Managed interface between Paste and fulfillment warehouse
  • Created regular email newsletters to reengage past purchasers

Marketing Associate, General Manager – PasteStore.com & Paste Recommends | Sept. 2004 – Apr. 2006

  • Helped create marketing strategy from ground up, increasing circulation 581%
  • Managed e-commerce arm of Paste Media Group: PasteStore.com
  • Produced a retail program of listening stations in the top independent record stores
  • Secured key accounts, increasing outlets by 400% and returning profits in two months

Education

Bachelor of Science, Marketing with Computer Systems Concentration
Taylor University, Upland, IN (May 2004)

Skills

  • Skilled with social media and blogging platforms: Facebook, WordPress, Flickr, Twitter, Pinterest, Foodspotting, etc.
  • Skilled with web analytics utilities: Google Analytics & Adwords, WebTrends, ExactTarget, Promoted Twitter, etc.
  • Skilled in Microsoft Office Suite: Excel, Word, PowerPoint, etc.
  • Working knowledge of HTML and CSS
  • Experience in designing several WordPress blogs.

Honors and Associations

  • Digital Analytics Fundamentals Certified – Google Analytics | October 2013 (PDF)
  • Platform Fundamentals Certified – Google Analytics | March 2014 (PDF)
  • #12 on list of Top 100 Most Influential Tourism Professionals on Twitter | June 2014 (#14 in December ’12) (#17 in August ’12)
  • Developed and led social media efforts that ranked second out of all 50 State tourism offices | July 2009 (Gammet Interactive | PDF)
  • Member of Indiana Office of Technology Governance Council: responsible for creating social media and web marketing guidelines for IN.gov and other state agencies
  • Member of Indy Social Media: Regular meetings discussing best practices and the future of social media
  • Digital Analytics Fundamentals Certified – Google Analytics | October 2013 (PDF)
  • ExactTarget CoTweet Certification for Interactive Marketers | May 2011 (PDF)
  • ExactTarget Email Certification for Content Creation | June 2011 (PDF)

Speaking Engagements

  • Hoosier Hospitality Conference – Making the Most of Pinterest & Instagram (Session review/video/presentation)
  • Visit Indiana’s New Media WorkshopMaking Sense of Web Analytics (Session review/video/presentation)
  • Social Media Tourism SymposiumSuccess with Multi-Channel Marketing (Presentation)
  • Mixwest (formerly Blog Indiana) Success with Multi-Channel Marketing
  • ExactTarget 3sixty Live Webinar – Cross Channel Marketing with Super 46 Sandwiches
  • South Shore CVA’s Tourism Tech SummitTaking on the Tide of Social Media (Presentation)
  • Lafayette/West Lafayette CVBStrategic Digital Integration for Tourism (Presentation – Article in PDF form)
  • 4sq Day Indy – Visit Indiana Foursquare/Leaf Cam Case Study
  • Visit Indiana: New Media Workship – Visit Indiana Foursquare/Leaf Cam Case Study
  • ExactTarget ConnectionsNurturing & Scoring Leads
  • Indiana Scenic Byways Conference – How to Market Using Social and Interactive Media
  • Hoosier Hospitality ConferenceBlogging & Social Media in Tourism panels
  • Visit Indiana: Meet The Media – Meet the Indiana Insider Bloggers (moderator and panelist)

References/recommendations available on my LinkedIn profile