HootSuite Expands Capabilities

Late last week, HootSuite – the social media management software of choice for Social Mediarology and Indiana Tourism – made some upgrades to their service. I blogged about HootSuite and how helpful their service has been for Indiana Tourism here. Below are some of the key upgrades HootSuite activated.

Enhanced Team Collaboration:

In an effort to expand team collaboration, HootSuite has changed the way users manage accounts.  When you add an account, you’ll be asked if you are the owner. As an owner, you can give access to the account to other team members who also manage the account. As account owner, you have full control of adding or deleting members. Since the account owner can give access to team members, each member can manage those accounts (Twitter, Facebook, etc) through HootSuite without needing to know the master password for each social media account. This just enhances the privacy for those accounts and puts the organization in control of their social media accounts.

The video below should give you a good feel for HootSuite’s expanded team collaboration features.

Reply All Feature:

If you’ve ever tried to reply to a tweet where multiple people are mentioned, you know it’s a bit of a hassle to type in everyone’s handle. HootSuite has fixed that problem by implementing their Reply All feature.

Simply hover over  the right-hand corner of any tweet and click on the down arrow. Then click on Reply All and your updates box will automatically populate with the twitter handles of everyone mentioned in the Tweet. This makes replying to multiple people in the same message easy.

Hootsuite University:

HootSuite University is another featured that was launched last week. Beginning on May 1, HootSuite will offer their HootSuite Professional Program. The program includes HootSuite Training Certification, a monthly webinar and a place for members to network, share ideas and talk with one another. For more information click on the image below or visit Learn.HootSuite.com.

If you have an iPhone, you can start managing your social media efforts from your cell phone. If you have an Android phone or a Blackberry, rest assured that HotSuite is working on an app for you as well.

Are you using HootSuite to manage your social media efforts? If not, how do you manage them?