Groundswell – A Reaction

23 Dec

Groundswell

Groundswell

I just finished reading Groundswell: Winning in a World Transformed by Social Technologies and I can’t say enough good things about the book. Not only does it give you a great insight into the world of social media, but it gives case study upon case study about how organizations have successfully integrated different social media initiatives to varying degrees of success.

I mentioned in an earlier post about Groundswell that this book is a must-read for anyone thinking about getting involved in the groundswell, but after reading the book cover to cover, I think this should be required reading for just about every organization. We’re quickly headed in a direction that will essentially require you to be involved in the groundswell for your business. A great example given in the book mentioned that if you visited a website in 1995 and it had one header image and some text, that was pretty commonplace. If you visited that same website now, they’d be far behind the times. This is likely to be true in the not-too-distant future with groundswell technologies. If you visit a website in 5 years that doesn’t have social technologies integrated into it, they’ll seem woefully out of date.

There’s no need to fret, and you don’t have to be worried that your website is currently obsolete, you just need to read Groundswell and begin implementing some of their suggestions. If you have any questions about how your organization could begin to dip their toe into the groundswell, please feel free to ask me.

A great place to start for most tourism organizations is with Google Alerts (TTC Blog Post) and Flickr (TTC Blog Post). The Google Alerts allow you to listen to what people are saying about you and Flickr allows you to put your best foot forward and show everyone what your location is really all about.

On a personal note, I hope that everyone has a wonderful Holiday season and a Happy New Year. I’ll return in 2009 with more Tourism Tech Corner posts and more information that can help you more forward in your business. If you have any questions or recommendations for Tourism Tech Corner post topics, either leave me a note in the comments below or shoot me an email.

- Jeremy

Related posts:

  1. Groundswell – Charlene Li & Josh Bernoff
  • http://marketingthatmatters.blogspot.com/ Chris Herbert

    This is a definite read. I’m currently doing a “blook report” on Groundswell which includes a series of blog posts and a supportive FriendFeed room. It doesn’t replace the need to read the book it augments it and provides a readers point of view. You may find it interesting because I have links to case studies and videos. Here’s the link to my first post for Chapter One: http://marketingthatmatters.blogspot.com/search/label/groundswell

  • http://marketingthatmatters.blogspot.com/ Chris Herbert

    This is a definite read. I’m currently doing a “blook report” on Groundswell which includes a series of blog posts and a supportive FriendFeed room. It doesn’t replace the need to read the book it augments it and provides a readers point of view. You may find it interesting because I have links to case studies and videos. Here’s the link to my first post for Chapter One: http://marketingthatmatters.blogspot.com/search/label/groundswell

  • Cindy

    I got to hear Charlotte Li at that same TIA conference. She was amazing. The Columbus Visitors Cetner has started a page for women travelers on Facebook. It’s called Unforgettable Women. With minimum investment, we’ve attracted almost 200 women to our group.

  • Cindy

    I got to hear Charlotte Li at that same TIA conference. She was amazing. The Columbus Visitors Cetner has started a page for women travelers on Facebook. It’s called Unforgettable Women. With minimum investment, we’ve attracted almost 200 women to our group.

  • Jeremy

    Cindy, what kind of interaction have you gotten on Unforgettable Women? You should write a post about the group; the goals, results and how you’ve achieved them.

  • Jeremy

    Cindy, what kind of interaction have you gotten on Unforgettable Women? You should write a post about the group; the goals, results and how you’ve achieved them.

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